About me
Turning bold ideas into beautiful products and websites for startups, brands, and entrepreneurs.
I’m currently a Senior Product Designer at Jones, where I lead end-to-end design — everything from UX strategy and user flows to prototyping and usability testing. Over the last 8 years, I’ve worked in cybersecurity, PropTech, and online marketplaces, launching products from 0 to 1 and scaling design systems in both fast-paced startups and larger teams.
Certified scuba instructor and nature enthusiast 🌿
I love exploring the ocean’s incredible flora and fauna. I’ve spent over 2,000 hours underwater—roughly 84 days—immersed in the beauty of the marine world. Every dive allows me to fully immerse myself in the present moment, cultivating a sense of calm that I carry into my everyday life as a designer.
My experience
Jones
• Built a compliance dashboard that increased operational efficiency and compliance rates by 24% and drove a 15% increase in demo-to-paid conversions.
• Reduced bounce rate by 12% and increased secondary conversions by 2% through a targeted website redesign.
Fiverr
• Designed and launched the Seller Plus program, impacting over 30,000 active sellers globally and driving new engagement strategies.
• Maintained a 65% monthly active seller rate and a 53% renewal rate within three months of launch.
Cycode
• Redesigned enterprise security platform used by Fortune 100 clients, increasing ‘Secrets Detection’ feature adoption by 25% across ~20,000 user base.
Perimeter 81
• Crafted the end-to-end design of a cloud management platform from the ground up, across desktop and mobile, now used by 3,000+ organizations and impacting over 300,000 users.
• Built a design system from scratch, reducing handoff time by 40% and improving team efficiency.
• Contributed to enhanced product-market fit and enterprise readiness, supporting the company’s $490M acquisition by Check Point.
