About me
Turning bold ideas into beautiful products and websites for startups, brands, and entrepreneurs.
I collaborate closely with clients to transform complex concepts into intuitive, engaging digital experiences that resonate with users. Every solution is grounded in understanding user needs, ensuring the final product not only looks great but also solves real problems and delivers genuine value. By focusing on user motivations and pain points, I create purposeful designs that drive meaningful interactions and long-term success.
Certified scuba instructor and nature enthusiast 🌿
I love exploring the ocean’s incredible flora and fauna. I’ve spent over 2,000 hours underwater—roughly 84 days—immersed in the beauty of the marine world. Every dive allows me to fully immerse myself in the present moment, cultivating a sense of calm that I carry into my everyday life as a designer.
Product Design
I enjoy the challenge of delivering end-to-end solutions that craft exceptional experiences for users around the world.
Design Systems
My expertise lies in developing style guides, pattern libraries, and detailed technical UI documentation.
UX Research
Conducting user research to gather and analyze data, delivering valuable insights that inform the product design process.
Branding
I align business objectives with audience needs to design impactful brand identities and tools that drive success.
My past experience
Jones
Led the design of a compliance management platform, managed a team of two designers, and redesigned the website, reducing bounce rate by 12% and increasing secondary conversions (submitted emails) by 2%.
Fiverr
Designed and built the Seller Plus program from inception to launch, featuring advanced analytics dashboards and gig performance insights. These tools significantly improved CTR by 1–2% for experienced sellers and up to 5% for newer users.
Cycode
Redesigned interfaces for an application security system, simplifying workflows and establishing a design system. Boosting ‘Secrets Detection’ feature adoption by 35% while improving security team efficiency.
Perimeter 81
Led the end-to-end design process from concept to launch, establishing brand design guidelines, developing multi-platform applications serving over 4,000 B2B clients, and initiating the creation of an internal BI system.
